[Purpose] This study analyzed big data on titles, keywords, and abstracts from donation-related research in Korea and China over the past 5 years. The purpose is to examine the development trends of donation research and future donation strategies in Korea and China. [Methodology] Nouns were extracted from the title, keyword, and abstract of 794 papers (320 in Korea and 474 in China) that included ‘donation’ or ‘volunteer’ in the title or keyword. Using a Python program, word frequencies were visualized through word cloud, and major topics in both countries were extracted through LDA topic modeling. [Findings] First, donation research in both countries continued to increase from 2018 to 2020, but decreased in 2021 due to the influence of COVID-19. In 2022, Korea continued to decrease, while China increased again. Second, both countries were conducting similar research on topics such as ‘volunteer’, ‘social and corporate-oriented’, ‘psychological aspects of donation such as intention and motivation’, ‘system’, and ‘public interest’. In addition, there were differences in the topics: In Korea, such as ‘activity’, ‘participation’, ‘donation of money’, ‘satisfaction’, and ‘advertisement’, while in China, such as ‘university’, ‘university student’, ‘donation mechanism and system’, ‘government and policy’, and ‘culture’. Third, Korea derived 4 topics: Topic 1_Hometown love donation system, Topic 2_Donation-related promotion strategy, Topic 3_Sustainable donation strategy, and Topic 4_Donation tax and guarantee system. And China derived 5 topics: Topic 1_Community volunteer, Topic 2_University student volunteer, Topic 3_Donation tax and guarantee system, Topic 4_Corporate-oriented donation, and Topic 5_Sustainable donation strategy. [Implications] It has theoretical significance in that it not only provides basic information for recent donation-related research, but also provides direction on key variables and issues that may lead to future research. In addition, it can provide government agencies in charge of donation-related policies with ways to further revitalize the donation culture and provide help to companies seeking to carry out CSR activities in Korea and China.